Dacia Duster dimensions

The Dacia Duster project was born out of the easy premise that a real need existed in the world for an cheap, convenient and rugged 4x4, a class which is currently not well served. Aware of this gap, the Renault group decided to develop an all-terrain car aimed initially at emerging markets. The needs of European buyers were also taken into account from the project outset.

In emerging markets (russia, Brazil, etc. ), the middle classes aspire to owning a modern vehicle that reflects their social status. At the same time, they want a strong vehicle that is robust, versatile and capable of standing up to climatic demands and conditions that can be both tough and varied (long distances, difficult terrain, use in big built-up areas). The current provide is largely dominated by imported Suvs, which are often priced beyond the means of these middle classes.

In Europe, Dacia's success has highlighted the demand for modern, robust and cheap vehicles. Although the current range of 4x4s and Suvs is quite extensive, it neglects the call for a functional, cheap all-terrain car, favouring instead Suvs that are expensive and often ill-suited to the needs of off-road driving.